Result: Benefits of matching consumers’ personality: creating perceived trustworthiness via actual self-congruence and perceived competence via ideal self-congruence

*Title*:

*Author/editor-in-chief*:

*Corporate*:

*Publication*:

Freiburg : Universität, 2020

*Physical description scale*:

Online-Ressource

*Format*:

*eBook*

*Language*:

*eng*

*Notes*:

Psychology & marketing
38, 3 (2021) , 416-430, ISSN: 1520-6793

*DOI*:

10.1002/mar.21439

*Result*: Benefits of matching consumers’ personality: creating perceived trustworthiness via actual self-congruence and perceived competence via ideal self-congruence