Benefits of matching consumers’ personality: creating perceived trustworthiness via actual self-congruence and perceived competence via ideal self-congruence - Zogaj, Adnan (Verfasser); Tscheulin, Dieter K. (Verfasser); Olk, Stephan (Verfasser); Albert-Ludwigs-Universität Freiburg. Marketing und Gesundheitsmanagement (Mitwirkender) (Universität, 2020)