Result: Theory construction in marketing

*Title*:

Theory construction in marketing : some thoughts on thinking / Gerald Zaltman ; Karen Lemasters ; Michael Heffring

*Author/editor-in-chief*:

*Publication*:

New York [u.a] : Wiley, 1982

*Physical description scale*:

XXII, 209 S.

*Format*:

*book*

*Language*:

*eng*

*series_multipart*:

Theories in marketing series

*RVK-Notation*:

*Subject Added Keywords*:

*ISBN*:

0471981273

*Result*: Theory construction in marketing