ZALTMAN, Gerald, LEMASTERS, Karen und HEFFRING, Michael, 1982. Theory construction in marketing : some thoughts on thinking. New York [u.a]: Wiley. ISBN 0471981273.
Elsevier - Harvard (with titles)Zaltman, G., Lemasters, K., Heffring, M., 1982. Theory construction in marketing : some thoughts on thinking, Theories in marketing series. Wiley, New York [u.a].
American Psychological Association 7th editionZaltman, G., Lemasters, K., & Heffring, M. (ca. 1982). Theory construction in marketing : some thoughts on thinking [Book]. In Theories in marketing series. Wiley.
Springer - Basic (author-date)Zaltman G, Lemasters K, Heffring M (1982) Theory construction in marketing : some thoughts on thinking. Wiley, New York [u.a]
Juristische Zitierweise (Stüber) (Deutsch)Zaltman, Gerald/ Lemasters, Karen/ Heffring, Michael, Theory construction in marketing : some thoughts on thinking, New York [u.a] 1982.