*Result*: Integrating Marketing Analytics Approaches into B2B Lead Management
*Title*:
Integrating Marketing Analytics Approaches into B2B Lead Management : A Practical Guide for Process Optimization / by Laura Hannemann
*Author/editor-in-chief*:
*Edition*:
1st ed. 2026
*Publication*:
Wiesbaden : Springer Fachmedien Wiesbaden, 2026
*Distribution*:
Cham : Springer International Publishing AG
*Physical description scale*:
1 Online-Ressource (XVII, 106 Seiten) : 9 illus., 6 illus. in color.
*Format*:
*Language*:
*eng*
*series_multipart*:
BestMasters, ISSN 2625-3615
*Other edition entry*:
Erscheint auch als Druck-Ausgabe: Hannemann, Laura. Integrating Marketing Analytics Approaches into B2B Lead Management. - Wiesbaden : Springer Fachmedien Wiesbaden, 2026. - ISBN 9783658509583
*ISBN*:
9783658509590 ; 3658509597 ; 978--365850958-3 (Sekundärausgabe) ; 978--365850960-6 (Sekundärausgabe)
*DOI*:
10.1007/978-3-658-50959-0