• Global integration of marketin...
  • *Table of Contents*

*Result*: Global integration of marketing and R&D: IBM'S Haifa Research Laboratory and its “WebCutter” technology

*Title*:
Global integration of marketing and R&D: IBM'S Haifa Research Laboratory and its “WebCutter” technology
*Author/editor-in-chief*:
Horwitch, Mel (Verfasser); Grupp, Hariolf (Verfasser); Maital, Shlomo (Verfasser); Dopelt, Galit (Verfasser); Sobel, Galit (Verfasser)
*Published in*:
Getting Better at Sensemaking. - [Erscheinungsort nicht ermittelbar] : Emerald Group Publishing Limited. - ISBN 9781849500432. - (2001), Seite 203-214
*Distribution*:
Bingley, UK : Emerald Group Publishing Limited
*Format*:
*eArticle*
*Language*:
*eng*
*DOI*:
10.1016/S1069-0964(00)09007-4

*Additional information*

*Additional functions*