Result: The effect of affective response to corporate social irresponsibility on consumer resistance behaviour: validation of a dual-channel model

*Title*:

*Author/editor-in-chief*:

*Corporate*:

*Publication*:

Freiburg : Universität, 2019

*Physical description scale*:

1 Online-Ressource

*Format*:

*eBook*

*Language*:

*eng*

*Notes*:

Journal of marketing management. - 35, 3/4 (2019) , 1-24, ISSN: 0267-257X

*DOI*:

10.1080/0267257x.2019.1568282

*Result*: The effect of affective response to corporate social irresponsibility on consumer resistance behaviour: validation of a dual-channel model