Result: The dynamics of consumer boycott intention: Examining the roles of moral reasoning, cognitive dissonance, and self-congruence

*Title*:

*Author/editor-in-chief*:

*Publication*:

Freiburg : Universität, 2024

*Physical description scale*:

1 Online-Ressource

*Format*:

*eBook*

*Language*:

*eng*

*Notes*:

Journal of business research. - 189 (2025) , 115127, ISSN: 1873-7978

*DOI*:

10.1016/j.jbusres.2024.115127

*Result*: The dynamics of consumer boycott intention: Examining the roles of moral reasoning, cognitive dissonance, and self-congruence