• The Role of Relational Informa...

Result: The Role of Relational Information Processes and Technology Use in Customer Relationship Management

Title:
The Role of Relational Information Processes and Technology Use in Customer Relationship Management
Authors:
Jayachandran, Satish, Sharma, Subhash, Kaufman, Peter, Raman, Pushkala
Source:
Journal of Marketing, 2005 Oct 01. 69(4), 177-192.
Access URL:
https://www.jstor.org/stable/30166560
Database:
JSTOR Journals

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