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Treffer: Customer Segmentation in E-Commerce Through Data-Driven Customer Behavior Analysis Employing Unsupervised Machine Learning Models

Title:
Customer Segmentation in E-Commerce Through Data-Driven Customer Behavior Analysis Employing Unsupervised Machine Learning Models
Authors:
Garidzira, Tinashe Crispen, Matobobo, Courage, Vambe, William Tichaon
Source:
2025 5th International Multidisciplinary Information Technology and Engineering Conference (IMITEC) Multidisciplinary Information Technology and Engineering Conference (IMITEC), 2025 5th International. :1-7 Nov, 2025
Relation:
2025 5th International Multidisciplinary Information Technology and Engineering Conference (IMITEC)
Database:
IEEE Xplore Digital Library