*Result*: The Platformisation of Consumer Culture : A Digital Methods Guide
Title:
The Platformisation of Consumer Culture : A Digital Methods Guide
Source:
MODID-d66f183fd58:Amsterdam University Press
Publisher Information:
Amsterdam University Press
Publication Year:
2024
Subject Terms:
Document Type:
*Book*
book
File Description:
application/pdf
Language:
English
ISBN:
978-90-485-5510-9
90-485-5510-8
90-485-5510-8
DOI:
10.5117/9789463729567
Availability:
Rights:
Copyright held by content provider
Accession Number:
edsbas.63E0DCED
Database:
BASE
*Further Information*
*This book offers a unique methodological guide for social and marketing scholars interested in understanding and using digital methods to explore the processes of platformisation of consumer culture unfolding on digital media. The book introduces the reader to key digital methods concepts, strategies, and techniques through a set of ad hoc case studies focused on the most prominent digital platforms (such as Facebook, Spotify, or TripAdvisor) as well as emerging trends in digital consumer culture (such as, the consumption of nostalgia, the radicalisation of taste, or ephemeral consumption).*