• A TENTATIVE MODEL FOR AN ONLIN...

*Result*: A TENTATIVE MODEL FOR AN ONLINE PLACE BRANDING APPLICATION SOLUTION.

Title:
A TENTATIVE MODEL FOR AN ONLINE PLACE BRANDING APPLICATION SOLUTION.
Authors:
BRICIU, V.-A.1 victor.briciu@unitbv.ro, BRICIU, A.1 arabela.baican@unitbv.ro, DEMETER, R.1 rdemeter@unitbv.ro
Source:
Bulletin of the Transilvania University of Brasov, Series VII: Social Sciences & Law. 2019, Vol. 12 (61) Issue 1, p149-160. 12p.
Subject Terms:
*PLACE marketing, *PROGRAMMING languages, *BRAND identification, *CASCADING style sheets, *JAVASCRIPT programming language
Database:
Academic Search Index

*Further Information*

*This paper aims to introduce an automated ranking algorithm by using a software platform, an application for analysing an online place brand's content, in terms of the characteristics of a place brand's identity communicated through official websites. The application was implemented using up to date programming languages and technologies. For the database implementation, MySQL was used together with phpMyAdmin tool. The application was developed using PHP, CSS and JavaScript being used for designing it. This application is not designed for general or public use yet, it is intended for an analysis of brand characteristics added by a user and all the application main functions are described in this paper. [ABSTRACT FROM AUTHOR]*